Archive for the ‘Digital Marketing’ Category

Textbroker Gives Top 10 Marketing Tips For 2016

Thursday, December 17th, 2015

With the year winding down, Textbroker CEO, Phillip Thune, has analyzed the most important experiences and insights in content marketing from the past year to compile a Content Marketing Top 10 Tips list for 2016.

1. Document your content strategy.

Strategically plan, create, distribute and measure content to achieve long-term success. Studies have shown that a documented strategy outlining all objectives, channels of distribution, deadlines and responsibilities helps companies achieve their content marketing goals.

2. Communicate frequently with your team.

According to a  recent study , 61 percent of companies that are effective at content marketing meet at least once a week to discuss their content activities. Communicating regularly and having a strategic approach are essential for running a successful content marketing program.

3. Use different types of content.

There’s no question that users like their content to be varied. According to the Content Marketing Institute (CMI), companies that are particularly successful with content marketing use on average 15 different types of content. Whether blogs, case studies or infographics, marketers should decide case by case what format is right for the subject matter and the audience.

4. Invest in content creation.

Investing in content marketing seems to be paying off. According to CMI, companies that determine their content marketing efforts are very effective allocate 42 percent of their marketing budget on average to creating content. For companies that consider their efforts to be ineffective, the share is significantly lower at 15 percent.

5. Invest in content distribution.

It is becoming even more difficult to reach your own target audience due to the increasing amount of content. This is especially true on social media, where organic reach is sinking. So focus on new forms of content distribution, which includes an effective social media advertising strategy. In addition, many content discovery tools like Outbrain are being used to engage consumers or extend content reach.

6. Focus on data driven content.

Data driven content marketing is more than a new industry buzzword. Establish how you can gather and make good use of information in order to provide relevant content.

7. Do not rely on “SEO truths.”

You cannot improve your Google rankings by simply stuffing certain keywords in the content or optimizing a keyword to a specific density. You also shouldn’t rely on old SEO truths or formulas. Users and search engines alike prefer high-quality content that covers interesting topics from various angles and uses relevant terms.

8. Measure, measure, measure!

Anyone who wants to understand what content works, and what doesn’t, has to regularly measure the success of the content that was distributed.  This will depend on what the overall goal is, such as increasing sales or the number of registrations.

9. Choose quality over quantity. 

To differentiate your content from the competition, offer unique and high-quality content. The key should not be to cover as many topics as possible, but the right ones. We recommend that you publish a few high-quality, relevant pieces of content over a longer period of time rather than lots of less effective content over a shorter period of time.

10. Last but not least – be patient. 

Do not expect miracles overnight. To see measurable effects, experience has shown that content efforts should continue for at least 3 to 6 months.

More information is available at www.textbroker.com



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How long in cookie period before you get the affiliate sale?

Tuesday, September 17th, 2013

The 30 day cookie period has become standard in affiliate marketing, deemed to be a fair compromise that suits publishers and merchants which will capture the majority of sales without appearing overly restrictive. After noticing an increased interest from clients who were curious to understand how long cookie periods should be, Optimus Performance Marketing (OPM), has researched exactly how valid this period is in terms of online sales and revenue.

Optimus Performance Marketing has found that the actual time from click to transaction of a purchase is affected by many variables that may make any given cookie period largely meaningless in practice.

There are a great number of factors that affect how quickly a transaction takes place in the affiliate world, with the MD of OPM, Mark Russell, revealing what the company has found:

“A low value or commodity product that requires little consideration of price or one that is being purchased to satisfy an immediate need is going to show very little delay between a customer clicking and buying. We have seen that big-ticket items such as furniture or holidays typically show a larger delay between click and purchase, as budget is a bigger factor for the customer to consider. As well as this, there is a more collaborative purchasing decision requiring organisation and research on the part of the purchaser.  Where a potential purchaser is in the buying cycle is a factor, as it may be that the affiliate channel is involved at a late stage in the purchase process, in which case, regardless of the nature of the publisher, the click and subsequent purchase will be close. A merchant’s website is a major factor that is often overlooked in dictating the speed of a sale. The ability to put relevant products and offers in front of a customer as well as a checkout process that makes it easy for a customer to purchase will ensure an efficient conversion of browser to buyer.”

“The publisher type is often seen as the key determinant – the supposition being that voucher code and cash back affiliates show the smallest time between click and purchase, as they are encouraging purchase through either discount or reward. This is partly true, however there is very little variation in click to purchase time between publisher types. This suggests that it is actually a combination of customer readiness to purchase, the nature of the product, merchant side factors as well as their awareness and use of voucher code and cash back sites. The vast majority of transactions occur within 24 hours of the initial click, with another cut off after 7 days and very few sales occurring after 20 days. At OPM, we believe that limiting a cookie period has very little effect on the level of sales recorded through the affiliate channel.”



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Experience Days Search Traffic Doubles

Friday, June 28th, 2013

Experience days search traffic doubles on Sunday as the wet weather trapped thousands indoors with wistful hopes for summer sun, reports Activity Superstore.

After a cold, dark and windy weekend, the number of people searching for experience days rose sharply on Sunday 23rd of June, more than doubling in volume and surpassing last summer’s seasonal spike by 10%.

Experience days specialist Activity Superstore reported a 138% increase in traffic from around 1,800 to 4,300 visitors on Sunday with an unexpected spike in search for brand terms while overall revenue soared by 41%.

“If only we could make it rain more often,” joked CEO Shaun Powell. “But it goes to show that people are influenced by the weather as much as the economy.”

Historically the end of June has always seen high volumes of rainfall in the UK, creating the Glastonbury Festival’s reputation for flooding, as well as an annual spike in online shopping.

The Met Office weather report shows an average 25mm of rainfall across the nation in 2010, a 53mm average rainfall in 2011 and an average 91mm rainfall in 2012. Data for June 2013 is still being collected.

Overall, June is showing increasing volumes of rainfall year on year. This coincides with Activity Superstore’s Google Analytics which shows an annual peak in traffic on the penultimate Sunday of every June, with increasing numbers of visitors roughly proportional to the increasing volumes of rainfall.

The fact that high numbers of birthdays in July and August also spark peaks in traffic and revenue throughout the summer months could also be a contributing factor.

However, no single marketing channel seems responsible.

“We’ve checked all of our traffic and marketing streams, but there isn’t one channel that’s responsible for this spike,” added Mr Powell. “All of our channels have risen slightly, collectively accumulating into a much bigger increase.”

A similar increase in sales was recorded across all products with sales of Spa days, paintballing and driving experiences, as well as a selection of the most popular 40th birthday ideas all rising in proportion.

Meanwhile, the weather forecast for the last weekend in June looks positive with highs of 24 degrees and lows of 12 degrees.

Based on historical data, the next traffic spike looks set to take place on the 16th of August, but whether this is caused by seasonal weather conditions or an accumulation of other minor factors remains to be seen.


http://www.activitysuperstore.com/
Activity Superstore was founded in 1997 and has given over a million UK customers fantastic experiences since then. That’s a million happy and excited people!



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Social media becoming ever more important in Google SERPs

Friday, February 25th, 2011

In true Google style, barely a month goes by without the search giant making a tweak here or a change there to its algorithm.

While some changes are kept under lock and key to prevent spammers and unethical SEO practices degrading the quality of search results, other tweaks are allowed to create something of a stir.

Google’s most recent announcement regarding its inclusion of social media results in SERPs was one such change that – quite appropriately – caused sites like Twitter to get all in a flutter.

Working by aggregating content from social networking sites such as YouTube, Twitter and MySpace, the move is yet another step towards a bold blend of search and social; all under one roof.

Commenting on Google’s decision to make its search results richer in social media-related content, a spokesperson for SEO experts QueryClick [http://uk.queryclick.com/] said:

“QueryClick’s SEO predictions for 2011 contained a big focus on the move to mobile search as well as a greater emphasis on social media so it’s not surprising that Google have taken the step to introduce more social media-specific content in their SERPs.   In terms of the benefits of this change for search engine optimisation [http://uk.queryclick.com/en/search-engine-optimisation-seo/], there’s now improved opportunities for sites which are under performing or in highly competitive verticals, jumping onto the first page – albeit temporarily – if their social media output relates to search terms.”

While Google have taken a significant step towards fusing social and search, it is Microsoft-owned competitor Bing, who have developed an exclusive partnership with Facebook.

The ‘Bing Bar’ – a simple tool bar function – allows users to access their Facebook news feed, friend requests and notifications directly from the search engine.

Furthermore, the Bing Bar collates data over time to create a more bespoke and personalised search experience; another feature that is likely to become more and more familiar across a number of search engines in the coming year.

In the meantime, however, only time will tell how quickly the demand for social search takes off across the board.



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Facebook for SIM To launch

Thursday, February 17th, 2011

Today there are somewhere in the region of six hundred million Facebook users. As if this isn’t enough, today it seems there is the potential for Facebook users to reach the billion mark!

The social network Facebook has actually been built into a range of new SIM cards which means you no longer need a smart phone to access it. Instead, you can now use facebook on a regular phone with one of these SIMs plugged into it and share your thoughts and update your status throughout the day via text message.

At the Mobile World Congress in Barcelona, the digital security company Gemalto has announced the new ‘Facebook for SIM’ which actually embeds Facebook directly onto the SIM card. This simple but innovative solution means that even people who have old mobile phones that aren’t web enabled and don’t have ‘aps’ can become part of the Facebook on the move phenomenon.

Gemalto explain it thus:

The innovative solution provides mobile subscribers with simple and convenient access to core Facebook features such as friend requests, status updates, wall posts or messages. It also offers unique functions: people can sign up for this service and log in directly from the SIM application. Interactive Facebook messages pop-up on the phone’s screen so people can always share up-to-the-minute posts and events. One can also automatically search their SIM phonebook for other friends and send them requests.

Despite the fact that the sales of smart phones are increasing, the majority of the worlds’s 5 billion mobile phone users have ordinary old fashioned feature mobile phones. Every single one of them will now have the potential to immerse themselves in news feeds, likes and dislikes, and so on. It also means that for the less developed parts of the world where mobile phones are far more common and plentiful than computers, the social network will become far more accessible.

According to On Device Research, at the moment, more than 50% of Asian and African mobile internet users and around 20% of users in developed countries such as the US and UK don’t access the internet on a computer.

More than 200 million of the active users on Facebook, access through their mobile device rather than their computers, and these people tend to be around twice as active on facebook as the non mobile phone users.

A free trial period is currently underway, but when this is ended, Gemalto’s SIM will be available by subscription.

Other companies such as HTC, ChaCha and Salsa also unveiled phones at the MWC that will give the mobile phone user network a deeper social integration.

http://pressrelease101.co.uk/technology/sim-card-nfc-payment-system-to-go-live-this-summer/21101/
http://freesimcardsuk.org.uk/



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ASAP continue to buy premium domain for their consumer sites

Thursday, November 18th, 2010

One of Great Britain’s top online business networks named ASAP Networks Ltd (asapventures.co.uk) has announced that in an effort to provide its users with more information surrounding popular issues, they have purchased three new sites. The sites that the leading company now owns include Travel-Agency.co.uk, Gas.org.uk, Slogan.co.uk.

ASAP Ventures Ltd allows consumers throughout the UK to explore information regarding many different issues. For example, as the company now owns Gas.org.uk, consumers and homeowners can explore a vast array of information surrounding energy including, how much their gas bills should be, and much more.

There is also much more information to be found within the network of sites besides energy, especially now the company has acquired Slogan.co.uk. The site is brilliant for those who are thinking of starting a new business and even those who already have a business, as it contains information about marketing and how to create business slogan.

ASAP Ventures also contains a number of tourism and travel agency websites for consumers, and they have recently added another specialist site to their ever expanding network, which is named Travel-Agency.co.uk. The site is aimed at UK travellers and tourists and is going to be a great resource for them to use.

Antony Fallman is the designated spokesperson of ASAP Ventures Ltd, and he said, “One of the reasons why ASAP Ventures commits itself to acquiring new sites is so consumers always have access to vital information, and as they have bought a range of new sites this goal can be achieved and continued. Information such as travel, energy and business marking is extremely popular with both web users and consumers.”




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Videojug Revenue Sharing website launched

Wednesday, September 29th, 2010

Videojug Revenue SharingVideojug, the pioneer of ‘how-to’ online video is extending its brand family with the launch today of ‘Videojug Pages’ – http://pages.videojug.com, a new knowledge and revenue sharing website. Videojug Pages aims to create a global marketplace for individuals and organisations seeking to offer “best-of-breed” wisdom and advice.

The platform allows individuals and organisations – including jobbing professionals, industry experts, companies, charities, partnerships, Government bodies and others with valuable knowledge – to easily share their know-how and opinions with an audience that is searching for answers to life’s everyday questions. Videojug Pages will create communities of knowledgeable and expert enthusiasts grouped around shared interests, all producing high-quality, factual and informative content for which they are financially rewarded. It will appeal to experts in a wide range of specialist fields: from professional stylists offering their beauty tips, to foodies sharing their favourite recipes and home cooking know-how.

For brands, Videojug Pages offers commercial opportunities to target and interact with these communities through both branded content hubs and display and video advertising. Panasonic is the first brand to have signed up to the platform, providing expert photography content and advice.

Videojug Pages will place video and display ads from its exisiting network of partners on these high quality pages, splitting the revenue 50:50 with the content creators. Contributors can also run Google AdSense and Amazon ads on their pages. Because of the search engine power of Videojug.com, the new Videojug Pages platform will enable content creators to attract traffic straight off the bat – a valuable benefit for expert, niche bloggers whose valuable views are not generating the traffic they would have hoped for on randomly organised blogging platforms.

The key features of Videojug Pages are:

• Free and easy-to-use editing tools allow content creators to publish content in a professional format, using video as well as text and images for enhanced user engagement.

• Videojug Pages custom built community tools, such as ‘mini-forums’ enable content creators to quickly build a community around their specialist knowledge and content.

• Hierarchical structure of the site groups similar content together making it easier to browse; this encourages more page and video views, driving greater revenues for content creators.

• Collaborative publishing tools allow likeminded people to pool their knowledge and collaborate on the same piece of content and to share equally in the revenue from that content.



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Facebook to become serious online gaming venue?

Tuesday, August 24th, 2010

A recent study published on  gamasutra.com has revealed that, on average, people spend 40 percent of their time on Facebook playing games. Recently it was also revealed that Facebook is poised to hire a dedicated gaming manager with an expectation that there are going to be some exciting developments from facebook in the world of online gaming.  The new Facebook manager will be dealing with games publishers and development studios.

At the moment, there are currently 100 million unique game players a month on Facebook, most of these are playing casual games.  With the addition of a dedicated games department the numbers of gamers on Facebook is likely increase, as hard-core games may find their way onto the social network, attracting even larger audiences.

Facebook has proved  the ideal playground for casual gamers, as most don’t have time to play for long periods nor do they want to spend much or any money. Applications found on Facebook are generally free but it has also implemented a credit system where users can earn Facebook currency to spend within games.

Ben Padley, Head of Digital and CRM for Sony Ericsson, says: “Facebook’s gaming community looks set to grow, which is very exciting for small and large game developers alike. Brands can quite easily offer people what many Facebook users seem to desire when visiting the site – quick to play, fun social games.

“Sony Ericsson incorporated the computer pinball game, Emusicon Pinball, on its global community page to give the fans of the brand a bit of fun competition by playing a well recognised, classic arcade game against their friends.”



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Older generation continuing to drive internet growth

Thursday, July 1st, 2010

A study by Punch Communications has found that of the more than two million Britons who have begun to use the internet over the past year, more than half are over 50 years old.

The over 50s are becoming an increasingly large group who are becoming more confident in using the internet for shopping and general use.  With internet use on such an increase, especially within a group which was commonly associated with being low users of the internet, it is important for businesses not to ignore the potential business growth possibilities.  People aged 50 + now account for 30% of all British online users, and with this in mind businesses need to ensure they make use of the potential on offer with this new consumer market.

Source:  www.punchcomms.com



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Earn Money with goviral video publishing system

Friday, June 18th, 2010

Founded in 2005, goviral specialises in distributing videos across blogs and websites. goviral is one of the UK’s largest viral marketing agencies giving bloggers access to the latest and best viral videos to post on their sites. Join goviral network to choose from a wide range of the latest viral and video content for your site and earn revenue when your users click to play the content you post. In May 2010 goviral distributed over 25 viral videos in the areas of sport, music, technology, film and entertainment on some of the UK’s most popular websites and blogs.

In order to register your website you need to sign up at GVN. After completing the registration form, someone from the goviral network team will send you an email confirming your account as well as getting started information. Once you have set up an account you can view the latest videos, customize the player code and view the performance and remaining budgets of the content you publish. For publishers there are two types of video player – the Stand Alone Player and the Syndicated Player. The Stand Alone Player only ever displays one video – ideal for editorial placements and for publishers who regularly update their sites. The other option is a Syndicated Player. The Syndicated Player feeds in a selection of goviral’s latest campaigns at random, meaning there is a constant flow of fresh video on a site. Once a campaign expires, the video is replaced with a new one. This is a great solution for publishers who need a zero management advertising solution. The Syndicated Player is also geo-targeted meaning that the videos are displayed according to a visitor’s country. If a French visitor lands on an English site, they will see a French video, ensuring all non-UK traffic is monetised.

According to leading research by Dynamic Logic, video is superior to all other traditional online formats in driving awareness, brand favourability and purchase intent. Video is historically the most powerful narrative format for building brands, the internet adds a further wealth of interactive opportunities to that equation. Since the birth of YouTube, online users have grown hungry for online video. To match this switch in behaviour brands are increasingly turning to online video advertising to spread their messages and users are looking for fresh new content to watch.

Why not register at goviral today and see for yourself how viral videos can help your site.

For further information please consult the goviral user manual – or check out our latest campaigns at the goviral blog.



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