Archive for the ‘Digital Marketing’ Category

Facebook to become serious online gaming venue?

Tuesday, August 24th, 2010

A recent study published on  gamasutra.com has revealed that, on average, people spend 40 percent of their time on Facebook playing games. Recently it was also revealed that Facebook is poised to hire a dedicated gaming manager with an expectation that there are going to be some exciting developments from facebook in the world of online gaming.  The new Facebook manager will be dealing with games publishers and development studios.

At the moment, there are currently 100 million unique game players a month on Facebook, most of these are playing casual games.  With the addition of a dedicated games department the numbers of gamers on Facebook is likely increase, as hard-core games may find their way onto the social network, attracting even larger audiences.

Facebook has proved  the ideal playground for casual gamers, as most don’t have time to play for long periods nor do they want to spend much or any money. Applications found on Facebook are generally free but it has also implemented a credit system where users can earn Facebook currency to spend within games.

Ben Padley, Head of Digital and CRM for Sony Ericsson, says: “Facebook’s gaming community looks set to grow, which is very exciting for small and large game developers alike. Brands can quite easily offer people what many Facebook users seem to desire when visiting the site – quick to play, fun social games.

“Sony Ericsson incorporated the computer pinball game, Emusicon Pinball, on its global community page to give the fans of the brand a bit of fun competition by playing a well recognised, classic arcade game against their friends.”

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Older generation continuing to drive internet growth

Thursday, July 1st, 2010

A study by Punch Communications has found that of the more than two million Britons who have begun to use the internet over the past year, more than half are over 50 years old.

The over 50s are becoming an increasingly large group who are becoming more confident in using the internet for shopping and general use.  With internet use on such an increase, especially within a group which was commonly associated with being low users of the internet, it is important for businesses not to ignore the potential business growth possibilities.  People aged 50 + now account for 30% of all British online users, and with this in mind businesses need to ensure they make use of the potential on offer with this new consumer market.

Source:  www.punchcomms.com

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Earn Money with goviral video publishing system

Friday, June 18th, 2010

Founded in 2005, goviral specialises in distributing videos across blogs and websites. goviral is one of the UK’s largest viral marketing agencies giving bloggers access to the latest and best viral videos to post on their sites. Join goviral network to choose from a wide range of the latest viral and video content for your site and earn revenue when your users click to play the content you post. In May 2010 goviral distributed over 25 viral videos in the areas of sport, music, technology, film and entertainment on some of the UK’s most popular websites and blogs.

In order to register your website you need to sign up at GVN. After completing the registration form, someone from the goviral network team will send you an email confirming your account as well as getting started information. Once you have set up an account you can view the latest videos, customize the player code and view the performance and remaining budgets of the content you publish. For publishers there are two types of video player – the Stand Alone Player and the Syndicated Player. The Stand Alone Player only ever displays one video – ideal for editorial placements and for publishers who regularly update their sites. The other option is a Syndicated Player. The Syndicated Player feeds in a selection of goviral’s latest campaigns at random, meaning there is a constant flow of fresh video on a site. Once a campaign expires, the video is replaced with a new one. This is a great solution for publishers who need a zero management advertising solution. The Syndicated Player is also geo-targeted meaning that the videos are displayed according to a visitor’s country. If a French visitor lands on an English site, they will see a French video, ensuring all non-UK traffic is monetised.

According to leading research by Dynamic Logic, video is superior to all other traditional online formats in driving awareness, brand favourability and purchase intent. Video is historically the most powerful narrative format for building brands, the internet adds a further wealth of interactive opportunities to that equation. Since the birth of YouTube, online users have grown hungry for online video. To match this switch in behaviour brands are increasingly turning to online video advertising to spread their messages and users are looking for fresh new content to watch.

Why not register at goviral today and see for yourself how viral videos can help your site.

For further information please consult the goviral user manual – or check out our latest campaigns at the goviral blog.

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Free online press release websites

Friday, April 16th, 2010

For small businesses raising brand awareness is a major goal. There are so many different ways of doing this – however one largely overlooked resource are free online press release websites.

Press releases are something that most of us have heard of, and seen regularly, but when you’re running a small business, how do you know if a press release is the right thing for you, and even more confusing, how does it all work?

The press release has long been part of many PR campaigns and it’s still a really good powerful tool. There are loads of services online where you can place your press release when you’ve written it, some of them are free, some you will need to pay for, and both will help your campaign.

One good free UK based site that you can use very easily is www.pressrelease101.co.uk; you’ll need to register, but once this is done, you can just log in, publish your press release and once it’s been approved it will go live on the site.

The irony about free vs paid press release website is that in some cases you get just as much exposure on a free site as you do a paid website, it is simply down to the fact that someone is willing to pay a fee to be on a paid PR site. A large number of free PR sites will help with SEO as well as appear in Google news.

Obviously, writing a good press release will help, and including keywords throughout your press release that people use when doing a search is very important. Some keywords and phrases are searched for more often than others, and you want to distribute your keywords through the release using one in the headline, one in the first paragraph and then several through the body of the text. Don’t stack it so full that it doesn’t read well however, and make sure that the keywords do actually relate to your business or they won’t be helpful in getting you customers.

A good place to start when looking for keywords to use is Google’s free keyword tool just type into it some keywords that you think will be useful, and Google will tell you which of them are most searched for, and then suggest others that you could use as well or instead.

If you haven’t thought about online pr before it is definitely something you should consider as part of your marketing mix!

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Mobile and social media predicted to continue to increase in importance for digital marketing in 2010

Thursday, December 17th, 2009

Bigmouthmedia has just released a report predicting that 2010 will be a pivotal year for the digital marketing industry, with mobile and social media playing a significant role in a series of developments set to sweep through the sector.

Bigmouthmedia analysts believe that an evolving search landscape, the continued rise of social media and advances in mobile technology will combine to make the next year one of the most eventful in the sector’s history. With these and other factors blurring the boundaries between PR, marketing and customer care, the company also predicts that the shape of the search business itself will begin to change.

“Digital marketing has always been a dynamic industry, but the introduction of real time search, the continued convergence of devices and the apparently unstoppable rise of social media have all come together at the same time, and we expect this to have a major impact upon the search landscape in 2010,” said Andrew Girdwood, bigmouthmedia’s Head of Search.

“The industry has matured, and already we are seeing some of the more prehistoric SEO business models out there beginning to fail. Major clients increasingly require partners with international scale, and as the downwards pressure on costs continues, small-scale agencies are going to struggle to cope in what is likely to become an environment dominated by a handful of major players.”

Bigmouthmedia’s sector-by-sector predictions for the year ahead indicate that the digital marketing business could be facing one of the most challenging years in its history.

Retailers are expected to continue investing in social media strategies designed to monetise direct marketing channels like Twitter and Facebook while simultaneously expanding their mobile marketing activities.

In the travel business, operators seeking to offset a fall in revenues caused by the global recession will increasingly look online. Some 57% of travel marketing budgets will be spent online in 2010, while the majority of companies are also predicted to increase spend on Social Media & Online PR and Search engine optimisation as they attempt to come to terms with this evolving channel.

In the world of finance, the advent of the widely predicted new supermarket banking services look set to dominate the sector’s year. A scramble has already begun, meanwhile, to win over the significant increase in consumers expected to return online and begin shopping for services again in 2010.

“The search marketing business has weathered the economic downturn better than most, but there is no room for complacency. For every one of the opportunities these new developments bring there are technical and logistical challenges to be overcome,” said Girdwood.

2010: The Year Ahead in Digital Marketing is available for download from bigmouthmedia

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