Archive for the ‘Web Content’ Category

Textbroker Gives Top 10 Marketing Tips For 2016

Thursday, December 17th, 2015

With the year winding down, Textbroker CEO, Phillip Thune, has analyzed the most important experiences and insights in content marketing from the past year to compile a Content Marketing Top 10 Tips list for 2016.

1. Document your content strategy.

Strategically plan, create, distribute and measure content to achieve long-term success. Studies have shown that a documented strategy outlining all objectives, channels of distribution, deadlines and responsibilities helps companies achieve their content marketing goals.

2. Communicate frequently with your team.

According to a  recent study , 61 percent of companies that are effective at content marketing meet at least once a week to discuss their content activities. Communicating regularly and having a strategic approach are essential for running a successful content marketing program.

3. Use different types of content.

There’s no question that users like their content to be varied. According to the Content Marketing Institute (CMI), companies that are particularly successful with content marketing use on average 15 different types of content. Whether blogs, case studies or infographics, marketers should decide case by case what format is right for the subject matter and the audience.

4. Invest in content creation.

Investing in content marketing seems to be paying off. According to CMI, companies that determine their content marketing efforts are very effective allocate 42 percent of their marketing budget on average to creating content. For companies that consider their efforts to be ineffective, the share is significantly lower at 15 percent.

5. Invest in content distribution.

It is becoming even more difficult to reach your own target audience due to the increasing amount of content. This is especially true on social media, where organic reach is sinking. So focus on new forms of content distribution, which includes an effective social media advertising strategy. In addition, many content discovery tools like Outbrain are being used to engage consumers or extend content reach.

6. Focus on data driven content.

Data driven content marketing is more than a new industry buzzword. Establish how you can gather and make good use of information in order to provide relevant content.

7. Do not rely on “SEO truths.”

You cannot improve your Google rankings by simply stuffing certain keywords in the content or optimizing a keyword to a specific density. You also shouldn’t rely on old SEO truths or formulas. Users and search engines alike prefer high-quality content that covers interesting topics from various angles and uses relevant terms.

8. Measure, measure, measure!

Anyone who wants to understand what content works, and what doesn’t, has to regularly measure the success of the content that was distributed.  This will depend on what the overall goal is, such as increasing sales or the number of registrations.

9. Choose quality over quantity. 

To differentiate your content from the competition, offer unique and high-quality content. The key should not be to cover as many topics as possible, but the right ones. We recommend that you publish a few high-quality, relevant pieces of content over a longer period of time rather than lots of less effective content over a shorter period of time.

10. Last but not least – be patient. 

Do not expect miracles overnight. To see measurable effects, experience has shown that content efforts should continue for at least 3 to 6 months.

More information is available at www.textbroker.com



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Yahoo getting serious about original content

Thursday, July 15th, 2010

Since May, Yahoo! have been increasing their efforts to produce a substantially improved amount of original content on their site.   This coincided with acquisition of Associated Content by Yahoo!, taking on board their source of original material from approximately 380,000 writers.

Yahoo have since capitalised on this move through a smart programme of hiring, and luring in high profile names such as Ben Stiller, whose ‘webisodes’ will be created and broadcast exclusively on the Yahoo! site. The search engine company have been making strides towards the ultimate goal of 20% original content since 2007, with the formation of Yahoo! Sports. In the development of this new dimension, Yahoo! brought in a series of editors and bloggers tasked with the job of writing original articles.

By moving into this arena, and by taking steps to evolve their business model from a search engine provider to a content provider, Yahoo! are now in direct competition with companies such as AOL and even the New York Times.

In fact, according to eBizMBA.com, Yahoo! News is the most popular news site in the USA with 70 million unique monthly visitors.

This has brought comment from the online world, with SEO company QueryClick.com who have highlighted the importance of originally produced material:

“For Yahoo!, it is the difference between covering a news story, and breaking one. The benefits of self produced content are significant, insofar as they not only enable the site to move into the more lucrative arena of content generation, but also enhance the reputation of the site as an authoritative figure in journalism.”



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Earn Money with goviral video publishing system

Friday, June 18th, 2010

Founded in 2005, goviral specialises in distributing videos across blogs and websites. goviral is one of the UK’s largest viral marketing agencies giving bloggers access to the latest and best viral videos to post on their sites. Join goviral network to choose from a wide range of the latest viral and video content for your site and earn revenue when your users click to play the content you post. In May 2010 goviral distributed over 25 viral videos in the areas of sport, music, technology, film and entertainment on some of the UK’s most popular websites and blogs.

In order to register your website you need to sign up at GVN. After completing the registration form, someone from the goviral network team will send you an email confirming your account as well as getting started information. Once you have set up an account you can view the latest videos, customize the player code and view the performance and remaining budgets of the content you publish. For publishers there are two types of video player – the Stand Alone Player and the Syndicated Player. The Stand Alone Player only ever displays one video – ideal for editorial placements and for publishers who regularly update their sites. The other option is a Syndicated Player. The Syndicated Player feeds in a selection of goviral’s latest campaigns at random, meaning there is a constant flow of fresh video on a site. Once a campaign expires, the video is replaced with a new one. This is a great solution for publishers who need a zero management advertising solution. The Syndicated Player is also geo-targeted meaning that the videos are displayed according to a visitor’s country. If a French visitor lands on an English site, they will see a French video, ensuring all non-UK traffic is monetised.

According to leading research by Dynamic Logic, video is superior to all other traditional online formats in driving awareness, brand favourability and purchase intent. Video is historically the most powerful narrative format for building brands, the internet adds a further wealth of interactive opportunities to that equation. Since the birth of YouTube, online users have grown hungry for online video. To match this switch in behaviour brands are increasingly turning to online video advertising to spread their messages and users are looking for fresh new content to watch.

Why not register at goviral today and see for yourself how viral videos can help your site.

For further information please consult the goviral user manual – or check out our latest campaigns at the goviral blog.



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A campaign to ensure that linking remains free to all has been launched today

Thursday, December 17th, 2009

The Right2Link campaign (www.right2link.org) comes as the Digital Economy Bill and other market developments appear to be threatening the information-sharing freedoms afforded by the World Wide Web.  The campaign is adamant that online copyright is to be respected, but argues that it should not be at the expense of the freedom to create, circulate and follow links to online content.

Linking – referencing someone else’s online intellectual property with a headline, short quote or summary with attribution – is standard practice for users of the Internet. Email and social networks like Facebook, MySpace, Twitter and LinkedIn are often used to share links among friends, associates and colleagues.

Search engines such as Google, Yahoo, Bing, as well as other new economy businesses that act as portals and link aggregators, occupy a key role in identifying links that are of interest to be read and passed on. They are a key part of the World Wide Web’s system of circulating information.

According to Right2Link, the free circulation of publicly accessible information is threatened if individuals, businesses and search engines cannot continue to do what they are doing today without restraint.

Recent months have seen a climate developing, in which governments and media owners have articulated an increasingly restrictive and repressive attitude towards Internet freedoms, and in which there have been a number of disturbing developments threatening to restrict the freedom to link.

First, heads of large media corporations, among them Rupert Murdoch of News Corp and Gavin O’Reilly of Independent News & Media, have accused search engines and link aggregators of stealing their content. They have ventured to suggest that publishing headlines and short excerpts, widely accepted as permissible under the law, should be made illegal.

Second, some industry members and commentators have voiced concerns that the Government’s new Digital Economy Bill will threaten information sharing freedoms.

Third, the UK’s major print media owners have sought to establish a counter-productive precedent by demanding organisations obtain permission to use links to the newspaper websites and for forwarding them on. The danger in this precedent is that it threatens to give any media organisation or website owner the right to demand that permission be obtained before linking. They would be able to cherry-pick who they would allow to link to their web site and at what price. This would generate a climate of uncertainty about linking that would damage the Internet’s ethos of freedom of information exchange and restrict people’s and organisations’ ability to conduct their business freely.

Opponents of this trend towards restrictions on the freedom to link include online new economy businesses, search engines, portals and aggregators, enlightened new media publishers, members and representatives of the PR industry and organisations who already realise their online freedom on the World Wide Web is under threat.

However, Right2Link warns that any organisation, including charities and government departments, is open to being threatened with legal action or targeted for “license” fees by any website owner if the freedom to link is not enshrined in law and in practice as an Internet right for all.

The founding sponsor of Right2Link is NewsNow, the UK’s largest news portal. The campaign is fully supported by others in the sector including Meltwater, Alacra and Zenark.



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