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17-02-2011

Facebook for SIM To launch

Today there are somewhere in the region of six hundred million Facebook users. As if this isn’t enough, today it seems there is the potential for Facebook users to reach the billion mark!

The social network Facebook has actually been built into a range of new SIM cards which means you no longer need a smart phone to access it. Instead, you can now use facebook on a regular phone with one of these SIMs plugged into it and share your thoughts and update your status throughout the day via text message.

At the Mobile World Congress in Barcelona, the digital security company Gemalto has announced the new ‘Facebook for SIM’ which actually embeds Facebook directly onto the SIM card. This simple but innovative solution means that even people who have old mobile phones that aren’t web enabled and don’t have ‘aps’ can become part of the Facebook on the move phenomenon.

Gemalto explain it thus:

The innovative solution provides mobile subscribers with simple and convenient access to core Facebook features such as friend requests, status updates, wall posts or messages. It also offers unique functions: people can sign up for this service and log in directly from the SIM application. Interactive Facebook messages pop-up on the phone’s screen so people can always share up-to-the-minute posts and events. One can also automatically search their SIM phonebook for other friends and send them requests.

Despite the fact that the sales of smart phones are increasing, the majority of the worlds’s 5 billion mobile phone users have ordinary old fashioned feature mobile phones. Every single one of them will now have the potential to immerse themselves in news feeds, likes and dislikes, and so on. It also means that for the less developed parts of the world where mobile phones are far more common and plentiful than computers, the social network will become far more accessible.

According to On Device Research, at the moment, more than 50% of Asian and African mobile internet users and around 20% of users in developed countries such as the US and UK don’t access the internet on a computer.

More than 200 million of the active users on Facebook, access through their mobile device rather than their computers, and these people tend to be around twice as active on facebook as the non mobile phone users.

A free trial period is currently underway, but when this is ended, Gemalto’s SIM will be available by subscription.

Other companies such as HTC, ChaCha and Salsa also unveiled phones at the MWC that will give the mobile phone user network a deeper social integration.

http://pressrelease101.co.uk/technology/sim-card-nfc-payment-system-to-go-live-this-summer/21101/
http://freesimcardsuk.org.uk/



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