Yahoo have since capitalised on this move through a smart programme of hiring, and luring in high profile names such as Ben Stiller, whose ‘webisodes’ will be created and broadcast exclusively on the Yahoo! site. The search engine company have been making strides towards the ultimate goal of 20% original content since 2007, with the formation of Yahoo! Sports. In the development of this new dimension, Yahoo! brought in a series of editors and bloggers tasked with the job of writing original articles.

By moving into this arena, and by taking steps to evolve their business model from a search engine provider to a content provider, Yahoo! are now in direct competition with companies such as AOL and even the New York Times.

In fact, according to eBizMBA.com, Yahoo! News is the most popular news site in the USA with 70 million unique monthly visitors.

This has brought comment from the online world, with SEO company QueryClick.com who have highlighted the importance of originally produced material:

“For Yahoo!, it is the difference between covering a news story, and breaking one. The benefits of self produced content are significant, insofar as they not only enable the site to move into the more lucrative arena of content generation, but also enhance the reputation of the site as an authoritative figure in journalism.”

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The over 50s are becoming an increasingly large group who are becoming more confident in using the internet for shopping and general use.  With internet use on such an increase, especially within a group which was commonly associated with being low users of the internet, it is important for businesses not to ignore the potential business growth possibilities.  People aged 50 + now account for 30% of all British online users, and with this in mind businesses need to ensure they make use of the potential on offer with this new consumer market.

Source:  www.punchcomms.com

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In order to register your website you need to sign up at GVN. After completing the registration form, someone from the goviral network team will send you an email confirming your account as well as getting started information. Once you have set up an account you can view the latest videos, customize the player code and view the performance and remaining budgets of the content you publish. For publishers there are two types of video player – the Stand Alone Player and the Syndicated Player. The Stand Alone Player only ever displays one video – ideal for editorial placements and for publishers who regularly update their sites. The other option is a Syndicated Player. The Syndicated Player feeds in a selection of goviral’s latest campaigns at random, meaning there is a constant flow of fresh video on a site. Once a campaign expires, the video is replaced with a new one. This is a great solution for publishers who need a zero management advertising solution. The Syndicated Player is also geo-targeted meaning that the videos are displayed according to a visitor’s country. If a French visitor lands on an English site, they will see a French video, ensuring all non-UK traffic is monetised.

According to leading research by Dynamic Logic, video is superior to all other traditional online formats in driving awareness, brand favourability and purchase intent. Video is historically the most powerful narrative format for building brands, the internet adds a further wealth of interactive opportunities to that equation. Since the birth of YouTube, online users have grown hungry for online video. To match this switch in behaviour brands are increasingly turning to online video advertising to spread their messages and users are looking for fresh new content to watch.

Why not register at goviral today and see for yourself how viral videos can help your site.

For further information please consult the goviral user manual – or check out our latest campaigns at the goviral blog.

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Fasthosts’ new range of Personal Hosting packages comprise the Standard package (5GB web space), and the Premium package (25GB web space). Both solutions include all the tools needed to maintain a professional-quality website with free SiteBuilder, Blog tool and MatrixStats. The Premium package boasts 10 FTP accounts, 10 x 1GB anti- virus/SPAM mailboxes and 1 free .UK domain.

Fasthosts’ new Business Hosting Packages are the Business Standard package (25GB web space), and Business Premium package (50GB web space) . The flagship Business Premium delivers unlimited FTP accounts, up to 10 MYSQL databases and Load Balancing – which shares visitors over multiple web servers to maximise the uptime and speed of a website. All hosting packages are available in either Linux or Windows at no additional cost, an approach unique to Fasthosts.

A prominent feature is the powerful template-driven SiteBuilder tool, which benefits from 98 brand new design templates, faster editing and publishing, new site add-ons, RSS and Site Search. The tool is a highly effective way to build an impressive website within minutes, and is particularly well suited to small businesses. As eCommerce continues to be a key issue for all sizes of UK business, Fasthosts today launches a highly effective solution for starting an online store. The new optional SiteBuilder eShop, included within the Business Premium package, offers the functionality of specialist ecommerce software with unmatched ease of use and convenience of SiteBuilder. The shop pages are seamlessly integrated within an existing SiteBuilder website. Advanced features include unlimited product categories, 2-click PayPal integration, multiple currency support and advanced image handling.

Steve Holford, CMO Fasthosts Internet Ltd., said, “Our latest range of hosting packages sets a new benchmark for performance and value. We have built-in as much power as we can with no hidden fees or limitations. It has never been easier or more affordable to launch web project, and Fasthosts packages are designed to flex and adapt in line with our customers’ success”.

Fasthosts customers receive 24/7 technical support by phone or email. All data is hosted in Fasthosts’ state-of-the-art UK based data centre. Fasthosts offers a comprehensive range of web solutions including domain name registrations, email solutions (including mobile email services), shared web hosting, virtual servers, dedicated servers, online payment services, reseller web hosting and feature-rich broadband packages.

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Press releases are something that most of us have heard of, and seen regularly, but when you’re running a small business, how do you know if a press release is the right thing for you, and even more confusing, how does it all work?

The press release has long been part of many PR campaigns and it’s still a really good powerful tool. There are loads of services online where you can place your press release when you’ve written it, some of them are free, some you will need to pay for, and both will help your campaign.

One good free UK based site that you can use very easily is www.pressrelease101.co.uk; you’ll need to register, but once this is done, you can just log in, publish your press release and once it’s been approved it will go live on the site.

The irony about free vs paid press release website is that in some cases you get just as much exposure on a free site as you do a paid website, it is simply down to the fact that someone is willing to pay a fee to be on a paid PR site. A large number of free PR sites will help with SEO as well as appear in Google news.

Obviously, writing a good press release will help, and including keywords throughout your press release that people use when doing a search is very important. Some keywords and phrases are searched for more often than others, and you want to distribute your keywords through the release using one in the headline, one in the first paragraph and then several through the body of the text. Don’t stack it so full that it doesn’t read well however, and make sure that the keywords do actually relate to your business or they won’t be helpful in getting you customers.

A good place to start when looking for keywords to use is Google’s free keyword tool just type into it some keywords that you think will be useful, and Google will tell you which of them are most searched for, and then suggest others that you could use as well or instead.

If you haven’t thought about online pr before it is definitely something you should consider as part of your marketing mix!

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The guide is written byMatt McNeill, who has over 12 years of email marketing experience and is the founder and CEO of Sign-Up.to.  Amongst the company’s clients are Seal, Kia, Tourism Thailand, Hawes & Curtis, Prezzo and The Economist, and the company has won a host of awards including the National Business Award for Customer Focus, South East (2007) and clients include: .

As well as explaining how statistics are captured and what they mean, this guide shows how to:

•Identify your best prospects to prioritise your sales efforts
•Find the optimum time to send your campaigns for maximum results
•Fine-tune your subject lines to boost your open rates
•Maximise sales by studying goal data

The ebook is available for download here:
http://www.sign-up.to/knowledge/emailanalysis/

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The Domain Name Industry closed 2009 with a base of more than 192 million domain name registrations across all of the Top Level Domain Names (TLDs), an increase of nearly 15 million domain name registrations since the close of 2008. New registrations in the fourth quarter of 2009 came in at around 3.7 million domain name registrations per month to total approximately 11 million new domain name registrations across all of the TLDs in the last quarter of 2009. This reflects an eight percent increase in new registrations from the third quarter 2009.

The overall base of .com and .net domain names grew to 96.7 million domain names at the end of 2009, a seven percent increase over the same quarter in 2008. New .com and .net registrations were added at an average of approximately 2.4 million per month in the last quarter of 2009 for a total of 7.3 million new registrations in the quarter. The renewal rate for the fourth quarter of 2009 was 71 percent which represents a slight change from the third quarter of 2009 which was approximately 70.5 percent.

Growth in the .uk register year on year was 11 per cent, so above the rate for .com and .net., to remain the 3rd largest TLD behind Germany (2nd) and China (1st).

Those findings and more are featured in the latest Domain Name Industry Brief published by VeriSign.

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www.aquitainefrance.co.uk

www.bordeaux.co.uk

www.shakespeareidentity.co.uk

As usual we have used WordPress – with the right plugins it makes life very easy and is a good way to build out content sites quickly. We’ve also made use of our in-house team of writers to roll out the sites at a cost-effective price.

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Firstly they are introducing a Phishing feed service. This is designed to provide registrars with information about domain names on their account that are suspected of being involved in phishing. Nominet is working with a range of security companies who are providing them with live data feed of sites that have been reported as phishing sites. The data is then used to alert a registrar of any domain names on their tag that are on this report, who can then lock the name using our Investigation lock, whilst further checks are carried out.

Whilst a domain name has been placed under an investigation lock, this will act by removing the relevant domain name from the zone file and preventing changes from being made. This means that any web site or email associated with the domain name will no longer be available.

Nominet are to be applauded in this innovation, especially as it will bring extra credibility and trust to the UK domain register.

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At present we currently have bids in for:

snowboardholiday.co.uk – Click here for details.
digitalcamerainsurance.co.uk – Click here for details.
incomeinsuranceprotection.co.uk – Click here for details.
gizmostore.co.uk – Click here for details.

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