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24-08-2010

Facebook to become serious online gaming venue?

A recent study published on  gamasutra.com has revealed that, on average, people spend 40 percent of their time on Facebook playing games. Recently it was also revealed that Facebook is poised to hire a dedicated gaming manager with an expectation that there are going to be some exciting developments from facebook in the world of online gaming.  The new Facebook manager will be dealing with games publishers and development studios.

At the moment, there are currently 100 million unique game players a month on Facebook, most of these are playing casual games.  With the addition of a dedicated games department the numbers of gamers on Facebook is likely increase, as hard-core games may find their way onto the social network, attracting even larger audiences.

Facebook has proved  the ideal playground for casual gamers, as most don’t have time to play for long periods nor do they want to spend much or any money. Applications found on Facebook are generally free but it has also implemented a credit system where users can earn Facebook currency to spend within games.

Ben Padley, Head of Digital and CRM for Sony Ericsson, says: “Facebook’s gaming community looks set to grow, which is very exciting for small and large game developers alike. Brands can quite easily offer people what many Facebook users seem to desire when visiting the site – quick to play, fun social games.

“Sony Ericsson incorporated the computer pinball game, Emusicon Pinball, on its global community page to give the fans of the brand a bit of fun competition by playing a well recognised, classic arcade game against their friends.”



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