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01-07-2010

Older generation continuing to drive internet growth

A study by Punch Communications has found that of the more than two million Britons who have begun to use the internet over the past year, more than half are over 50 years old.

The over 50s are becoming an increasingly large group who are becoming more confident in using the internet for shopping and general use.  With internet use on such an increase, especially within a group which was commonly associated with being low users of the internet, it is important for businesses not to ignore the potential business growth possibilities.  People aged 50 + now account for 30% of all British online users, and with this in mind businesses need to ensure they make use of the potential on offer with this new consumer market.

Source:  www.punchcomms.com



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