Sign-Up.to are giving away a free ebook which helps to explain how you can capture a wealth of valuable statistics to improve your marketing compaigns. In particular it is designed to explain how the key stats and matrices can be better understood and utilised.
The guide is written byMatt McNeill, who has over 12 years of email marketing experience and is the founder and CEO of Sign-Up.to. Amongst the company’s clients are Seal, Kia, Tourism Thailand, Hawes & Curtis, Prezzo and The Economist, and the company has won a host of awards including the National Business Award for Customer Focus, South East (2007) and clients include: .
As well as explaining how statistics are captured and what they mean, this guide shows how to:
•Identify your best prospects to prioritise your sales efforts
•Find the optimum time to send your campaigns for maximum results
•Fine-tune your subject lines to boost your open rates
•Maximise sales by studying goal data
The ebook is available for download here:
http://www.sign-up.to/knowledge/emailanalysis/