UK SMEs are damaging their businesses with a poor online presence. 70 per cent of people claim they would not buy from a company with a badly designed website, according to research carried out by OnePoll, on behalf of BaseKit.
The research also found that two thirds of business owners believe how a company website looks is more important than the location of the business. This makes it even more vital that a company’s website gives the right impression of the business.
“It has never been more important to present your company professionally online. In the digital age, consumers expect a company to have a well thought-out online presence. This is supported by the fact that two thirds of businesses believe that a website has more impact on its success than location,” comments Chris Winstanley, Head of Marketing at BaseKit.
“More and more consumers and businesses are looking online for their everyday needs. It is imperative that SMEs have a website that is easy to navigate, fully functional and well-presented. A well considered website can dramatically add value to the business, especially if it provides customers with all the information they need to make a purchase. The research demonstrates that an unattractive site can detract from the effectiveness of a company and this lack of trust can seriously hit the business’ bottom line,” Winstanley concludes.
Another aspect that small business owners often overlook, is the proper insurance coverage. If this applies to you, or your business, it may be worth getting a general liability insurance quote.
The OnePoll survey was carried out between 4th and 10th January 2011, and surveyed 577 UK SMEs.